Hobhouse Yard

To create the brand identity and marketing collateral for a central London commercial, retail and residential development. The development contains the existing gallery space for the Royal Society of British Artists and is located near

the fashionable St James’s Square. It will also be home to numerous fashion retail outlets, therefore I wanted to draw on these elements and create an identity that incorporated the gallery and fashion/retail aspects.

 

The outcome was to encompasses all of the varied purposes of the development while creating a high-end look and feel that reflected the affluent location and drew in it’s target market.