ESET Cyber Insurance Campaign

Led the end-to-end experience design and strategy for an integrated cyber insurance campaign, translating complex technical content into clear, user-focused journeys. Delivered a high-performing landing page, social media assets, and a detailed white paper, ensuring consistency across all touchpoints.

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Focused on creating intuitive, trust-driven experiences through strong information architecture, clear visual hierarchy, and data-led storytelling. Collaborated closely with cross-functional stakeholders to align user needs with business goals - demonstrating my ability to design scalable, customer-centric solutions in complex financial environments.

End-to-end experience design for a multi-channel cyber insurance campaign